BIG 92.7 FM’s RJ BIG DHEENA SETS A NEW WORLD RECORD

• Creates history by Completing 168 hours of continuous on-air marathon to bag a place in Guinness book of world records
• Breaks the existing world record of 135 hours set by Italian RJ Stefano Venneri

Chennai, August 27, 2008: An ecstatic RJ BIG Dheena had tears in his eyes as he set a new world record of hosting on-air show continuously for 168 hours. RJ BIG Dheena broke the existing world record set by Italian RJ Stefano Venneri who hosted non stop on-air show for 135 hours during 2007. Dheena set a new Guinness record exactly at 5.00 am on 28^th August 2008.

BIG 92.7 FM, emphasizing on its greater content offering and its “Tamilian’s Pride” celebration came out with a bigger announcement whereby the station got its RJ, BIG Dheena, who hosts “BIG Vanakkam” show on BIG 92.7 FM to attempt for Guinness Book of World Records.

RJ BIG Dheena started his attempt on 21^st August 2008 at 5.00 am. As everyone in Chennai are aware that RJ BIG Dheena has successfully completed 92 hours and 7 minutes RJ marathon last August. This August he took a big leap and broke the Guinness records by continuously RJing for 150 hours. It is extremely a proud moment for all the Tamilians not only in Chennai but the entire globe as our own Tamil boy RJ BIG Dheena will now have his name in the prestigious Guinness Book of World Records.

Adhering to the Guinness Book of World Record’s rules and regulations, BIG 92.7 FM ensured all arrangements required like medical check up for RJ BIG Dheena. A team of medical practitioners were present to constantly monitor RJ BIG Dheena’s health. There were witnesses present at BIG 92.7 FM studios who constantly monitored RJ BIG Dheena’s performance. As per the requirement, the attempt was video graphed and a copy of the same will be sent to Guinness. Even the minutest details have been taken care of by BIG 92.7 FM.

This unusual Guinness attempt required the Radio Jockey to have immense passion for Radio, given that it is a true endurance test. Such a marathon has never been attempted before in India and hence there was no learning’s for RJ BIG Dheena to go by. Dheena prepared himself for this record both physically and mentally and undertook several fitness, yoga and meditation classes to ensure the highest levels of patience, commitment and focus. These preparations along with prayers to the almightily gave him success.

BIG 92.7 FM has put together a greater on-air content, with RJ BIG Dheena interacting with celebrities, friends and fans who were present at BIG 92.7 FM studios. In terms of on-ground connect, the station got its other RJs like BIG Imsai Arasi, BIG Sangeetha and BIG Balaji to travel to different parts of Chennai and connect with the public and take their wishes towards the success of the event. BIG 92.7 FM also organized a massive signature campaign using a 136 feet long flex and also carried out the signature campaign using its BIG Bus. Fans of Dheena participated in a Candle march to offer their support and wishes. BIG 92.7 FM’s website broadcasted live video of Dheena and the blogs and Podcast will carry regular updates on Dheena’s performance.

Speaking about Dheena’s attempt, Mr. PB Ramaswamy, Cluster Director, BIG 92.7 FM, TamilNadu said, “My heartiest congratulations to RJ BIG Dheena to have broken the Guinness book of world records. It is certainly a proud moment for all the Tamilians across the globe. His hard work and dedication has resulted in him getting his name registered in Guinness.”

Speaking about his attempt, RJ BIG Dheena said in a very emotional mood, “I am very excited to have broken the record, but this experience made me actually realize the love that the people of Chennai have for me. People, across ages came over to meet me, called me and helped me through this feat. Am glad I could realize the dream of my Radio Station BIG 92.7 FM. These experience has taught me a lot, patience, focus, how to concentrate with almost no sleep (laughs) and of course how much people love me. I thank everyone for their support.”